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What is Puff
Starting from 2019, due to the limits imposed by the epidemic, the majority of people worldwide are unable to travel as freely as before, but the socialization need still remains. To create a positive loop, a team that's originally from Xiaomi decided to expand the investment in content production while choosing this track in the medium casual competitive category given the overall situation at the time (COVID-19). Hopefully, this will increase the viscosity of the platform and product users. The team also collaborated with Unity to develop the underlying framework of the product and designed a full set of Unity technology to realize the product planning. Unity provided all the technical support for the Puff project, and the best TA team in the world was brought in to realize the Puff product’s art and animation. The team created the base framework of the editor based on Unity to give the best action game experience to the users after it was introduced to the public.
The typical single-character settings were abandoned in favor of a character set that emphasizes “Who I am” by letting the users choose from different characters. Each character has their own character traits — Everyone is born different, and everyone can confidently be their best self — There is always a role whose characteristic can be projected onto the individual player, triggering the maverick GenZ users' empathy for "being brave and being yourself," allowing them to accept and integrate into Puff's world.
Characters
Patty
Claude
Ashe
Bill Duck
Pop
Vigorous, innocent, and pure
dinosaur
Patty
A dinosaur hatched by a mysterious egg covered in green fuzz, with sharp claws and a chubby body. He saved the Princess when she was hunted and under siege by the Moru Evil Group. Somehow, he recognizes himself as her guardian angel, and always protects the Princess from any crisis because Princess is the first person he met after the incubation. However, he is actually the doppelganger of the Demon King who is in the crisis, created to keep her safe. Patty is vigorous, innocent, and pure. Patty is the core member of the Protagonist group and the valiant-like existence.
straightforward
dark cloud
Claude
Muscular Claude, whose mother is White Cloud, grew up in the white cloud group. He had been yearning for his origin for years and decided to leave the house in search of his father. He ran into the Demon King’s Castle with serendipity. During his adventure in the Castle, he met a pink star named Ashe, whose prophecies woke Claude up and made him realize that justice is the thing he has been longing for all this time. He started to help little monsters who suffered from the Moru Evil Group, reconstruct the kingdom that was once ruined, and assist the Princess and Patty in escaping along with Bill Duck. He is straightforward and righteous but thoughtless, represents the core of contradiction in the protagonist group, yet stands out to face up crisis bravely and timely all the time!
Moderate and rational
star
Ashe
An extraterrestrial shooting star dropped off in front of Claude, who comes from a highly advanced Milky Way Castle with the ability of Precognition. With her guidance, Claude regained critical perceptions of Mr.B and his behaviors. But for that, Mr.B got furious and once prohibited them from keeping in touch. They were like Romeo and Juliet but the differences are that they fought for their destiny with resolution and strength. Ashe is moderate, rational, and mysterious but sticks to her own bottom line in some strange areas, which makes her stubborn at times.
full of enthusiasm
duck
Bill Duck
Bill Duck always seems to be proud. The ‘Medal of Duck’ he received from the Demon King when he was young is his eternal glory. He used to believe he would be a lifetime servant for the Demon King, however, the missing of the King and the invasion of the Moru Evil Group forced him to join the Moru Evil Group, but his endurance clearly didn’t work out because all he got was the notice of dismissal. The helpless Bill Duck has not been abandoned by the world, because later he found his brightness and cure to his loneliness and indifference, with the help of Claude and the fuzzy appearance of Patty. Deep in his heart, he still yearns for the old times in the Castle and wishes that the Demon King will be back someday and bring back the glory.
yearns for freedom
fish
Pop
A tiny fish with legs can easily get lost all the time because he always gets drifted away by the things that pop up along the way. He’s so addicted to goods that are glittering! That’s why he accidentally entered the portal that the Princess and Patty used to escape from the Moru Evil Group, and smashed the Princess’s crown when he got lost one day. He has no destinations, so he joined the Protagonist group after being forced by the Princess to take responsibility for the broken crown. Searching for the crown’s fragments may not be difficult for Pop who claims himself as a bling-bling lover! Pop is carefree and a freedom catcher, he is just as simple as that.
Vigorous, innocent, and pure
dinosaur
Patty
A dinosaur hatched by a mysterious egg covered in green fuzz, with sharp claws and a chubby body. He saved the Princess when she was hunted and under siege by the Moru Evil Group. Somehow, he recognizes himself as her guardian angel, and always protects the Princess from any crisis because Princess is the first person he met after the incubation. However, he is actually the doppelganger of the Demon King who is in the crisis, created to keep her safe. Patty is vigorous, innocent, and pure. Patty is the core member of the Protagonist group and the valiant-like existence.
straightforward
dark cloud
Claude
Muscular Claude, whose mother is White Cloud, grew up in the white cloud group. He had been yearning for his origin for years and decided to leave the house in search of his father. He ran into the Demon King’s Castle with serendipity. During his adventure in the Castle, he met a pink star named Ashe, whose prophecies woke Claude up and made him realize that justice is the thing he has been longing for all this time. He started to help little monsters who suffered from the Moru Evil Group, reconstruct the kingdom that was once ruined, and assist the Princess and Patty in escaping along with Bill Duck. He is straightforward and righteous but thoughtless, represents the core of contradiction in the protagonist group, yet stands out to face up crisis bravely and timely all the time!
Moderate and rational
star
Ashe
An extraterrestrial shooting star dropped off in front of Claude, who comes from a highly advanced Milky Way Castle with the ability of Precognition. With her guidance, Claude regained critical perceptions of Mr.B and his behaviors. But for that, Mr.B got furious and once prohibited them from keeping in touch. They were like Romeo and Juliet but the differences are that they fought for their destiny with resolution and strength. Ashe is moderate, rational, and mysterious but sticks to her own bottom line in some strange areas, which makes her stubborn at times.
full of enthusiasm
duck
Bill Duck
Bill Duck always seems to be proud. The ‘Medal of Duck’ he received from the Demon King when he was young is his eternal glory. He used to believe he would be a lifetime servant for the Demon King, however, the missing of the King and the invasion of the Moru Evil Group forced him to join the Moru Evil Group, but his endurance clearly didn’t work out because all he got was the notice of dismissal. The helpless Bill Duck has not been abandoned by the world, because later he found his brightness and cure to his loneliness and indifference, with the help of Claude and the fuzzy appearance of Patty. Deep in his heart, he still yearns for the old times in the Castle and wishes that the Demon King will be back someday and bring back the glory.
yearns for freedom
fish
Pop
A tiny fish with legs can easily get lost all the time because he always gets drifted away by the things that pop up along the way. He’s so addicted to goods that are glittering! That’s why he accidentally entered the portal that the Princess and Patty used to escape from the Moru Evil Group, and smashed the Princess’s crown when he got lost one day. He has no destinations, so he joined the Protagonist group after being forced by the Princess to take responsibility for the broken crown. Searching for the crown’s fragments may not be difficult for Pop who claims himself as a bling-bling lover! Pop is carefree and a freedom catcher, he is just as simple as that.
Vigorous, innocent, and pure
dinosaur
Patty
A dinosaur hatched by a mysterious egg covered in green fuzz, with sharp claws and a chubby body. He saved the Princess when she was hunted and under siege by the Moru Evil Group. Somehow, he recognizes himself as her guardian angel, and always protects the Princess from any crisis because Princess is the first person he met after the incubation. However, he is actually the doppelganger of the Demon King who is in the crisis, created to keep her safe. Patty is vigorous, innocent, and pure. Patty is the core member of the Protagonist group and the valiant-like existence.
straightforward
dark cloud
Claude
Muscular Claude, whose mother is White Cloud, grew up in the white cloud group. He had been yearning for his origin for years and decided to leave the house in search of his father. He ran into the Demon King’s Castle with serendipity. During his adventure in the Castle, he met a pink star named Ashe, whose prophecies woke Claude up and made him realize that justice is the thing he has been longing for all this time. He started to help little monsters who suffered from the Moru Evil Group, reconstruct the kingdom that was once ruined, and assist the Princess and Patty in escaping along with Bill Duck. He is straightforward and righteous but thoughtless, represents the core of contradiction in the protagonist group, yet stands out to face up crisis bravely and timely all the time!
Moderate and rational
star
Ashe
An extraterrestrial shooting star dropped off in front of Claude, who comes from a highly advanced Milky Way Castle with the ability of Precognition. With her guidance, Claude regained critical perceptions of Mr.B and his behaviors. But for that, Mr.B got furious and once prohibited them from keeping in touch. They were like Romeo and Juliet but the differences are that they fought for their destiny with resolution and strength. Ashe is moderate, rational, and mysterious but sticks to her own bottom line in some strange areas, which makes her stubborn at times.
full of enthusiasm
duck
Bill Duck
Bill Duck always seems to be proud. The ‘Medal of Duck’ he received from the Demon King when he was young is his eternal glory. He used to believe he would be a lifetime servant for the Demon King, however, the missing of the King and the invasion of the Moru Evil Group forced him to join the Moru Evil Group, but his endurance clearly didn’t work out because all he got was the notice of dismissal. The helpless Bill Duck has not been abandoned by the world, because later he found his brightness and cure to his loneliness and indifference, with the help of Claude and the fuzzy appearance of Patty. Deep in his heart, he still yearns for the old times in the Castle and wishes that the Demon King will be back someday and bring back the glory.
yearns for freedom
fish
Pop
A tiny fish with legs can easily get lost all the time because he always gets drifted away by the things that pop up along the way. He’s so addicted to goods that are glittering! That’s why he accidentally entered the portal that the Princess and Patty used to escape from the Moru Evil Group, and smashed the Princess’s crown when he got lost one day. He has no destinations, so he joined the Protagonist group after being forced by the Princess to take responsibility for the broken crown. Searching for the crown’s fragments may not be difficult for Pop who claims himself as a bling-bling lover! Pop is carefree and a freedom catcher, he is just as simple as that.